The Animalize collection transcends mere fashion; it’s a global movement. With murals adorning walls worldwide, it serves as a powerful reminder of our interconnectedness with the animal kingdom. Our dedication goes beyond aesthetics; through our capsule jean jacket collection, we’ve directly contributed to the welfare of specific animals by providing food and shelter reflective of the featured creature. Our commitment to raising awareness doesn’t stop there; we’ve hosted two impactful solo exhibitions: Animalize and Canadian Animalize, showcasing the beauty and diversity of wildlife while advocating for their protection and conservation.

Currently, 711 species in Canada face the risk of extinction. Destruction of animal habitats is a major contributing factor, including the conversion of forests and grasslands to urban and agricultural uses, commercial timber harvesting, hunting, fishing and the pollution of lakes and rivers. The intention behind The Animalize project is to reconnect people with nature and wildlife. We have become so focused on our daily experiences that we have lost touch with what lies beyond our urban lifestyles. This has led to a lack of awareness on how our actions affect the environment and wildlife. Animalize reminds the viewer of nature’s brimming beauty, presence and need for care.